[JAS84]

Though to be fair, not under the Disney name itself. They intentionally set up the Touchstone label in the 80s so that their non-family content wouldn't be Disney branded- I'm pretty sure most people didn't even know Touchstone was Disney. It took until 2003 and Pirates Of The Carribean for anything with the Disney name to get a higher rating than PG (and until 1979 for them to even make anything PG!). And even then you could argue that Pirates still isn't that family unfriendly despite that.

Disney was still being ultra-sensitive with usage of their brand even later than that. When they owned Power Rangers (acquired by buying Fox Family Worldwide, which included Fox Family, Fox Kids and Saban Entertainment, the latter being PR's production company), they didn't include their name on the show at all like Saban did and like most Disney (and Nickelodeon) shows do. They initially credited it to BVS (Buena Vista Studios), and then to Jetix (the name Fox Kids had rebranded to). They disposed of the franchise in 2010 by selling it back to Haim Saban, in the same year the Jetix brand was scrapped (the channel was renamed Disney XD). Apparently they thought the martial arts was too violent to be associated with the Disney brand, even though, of course, the show is PG rated (on US TV it was TV Y7FV, which means suitable for over 7s and includes fantasy violence).

[XIII]

I forgot Criminal Minds was a co-production with Touchstone/ABC Studios which does explain why Criminals Minds and Criminal Minds: Evolution was Paramount+ in the US and Disney+

Although Michael Eisner is the one who brought Disney out of its slump back in the 80s, it was Ron Miller, Walt Disney's son in law who pushed to make films that were more adult oriented and less family friendly like The Black Hole and Tron and it was the creation of Touchstone which lead to hits like Splash, Three Men and a Baby and Pretty Woman to name but three.

[Brekkie]

Let's be real, Nelson Peltz won't shut down Disney+ because he wouldn't have the power to do so as one director, even two directors would struggle.

And thankfully he's now failed to get on the board.

www.bbc.co.uk 

Disney defeats critics after bruising battle - BBC News
The investor boardroom battle raises difficult questions about whether the Holly…
  Source: www.bbc.co.uk

[thomalex]

The problem, to start, is that Disney+ is not a good name for a service that includes adult oriented tv series and (on Latin America) sports from ESPN.
They have a big branding issue and putting Hulu (which doesn`t have branding recognizion outside of USA) instead of Star won`t solve the problem. They should have went with a neutral name like WBD is doing with Max.

I with you on this one and have always thought this. Yes Disney is a huge brand but the logo immediately makes me think of cartoons rather than the broad range of content they have on there.

Would they be better pursuing the Hulu brand for the streaming service maybe?

[James2001]

I think it's because Disney is a more recognisable name than any other brand they could potentially use, even if it does make you think of family/kids stuff.

[Kunst]

Disney+ is more likely to be a hit (and it is) than any possible other name

Plus, they're advertising campaigns are working on making people understand D+ is also a more mature brand, at least here in Italy
And it's the main name of the company anyway

[JAS84]

Yeah, the ad campaigns have always made a point of making you aware it's more than just princesses and Toy Story. The ads originally said Disney+Pixar+Marvel+Star Wars+National Geographic. Later they added +Simpsons to that, which was swapped to +STAR when the rest of the 20th Century Fox content arrived.

[RhysJR]

Sounds like Disney+ is looking at introducing branded FAST-like channels to their streaming offering.

As the article begins, what comes around goes around in TV.

www.theinformation.com 

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  Source: www.theinformation.com

More of the same sans paywall
www.theverge.com 

Disney reportedly wants to bring always-on channels to Disney Plus - The Verge
Disney is planning to add channels that continuously stream content related to S…
  Source: www.theverge.com

[Brekkie]

Not sure it would work for Star Wars and Marvel but obviously linear channs are proven to work for their kids content and could see it working for National Geographic content too.

[XIII]

Not sure it would work for Star Wars and Marvel but obviously linear channs are proven to work for their kids content and could see it working for National Geographic content too.

Marvel could work because there's a lot of films and TV shows, you could do a FAST Channel on various themes like Disney Princesses so you get a mix of animation and live.