[nwtv2003]

I think they were holding out for a 24hr slot on Freeview. When they didn't get that it was probably only a matter of time before they decided sod this, we're off.

This was when Freeview spectrum came at a premium also, so any potential 24 hour slots could’ve cost millions potentially. I don’t think the channel was available on DTT in Wales either.

Tbf the first year or so of ABC1 they gave it a really good go, they had ESPN original content along with a Playhouse Disney block in the mornings, but when they simply started to repeat the same content without adding anything new you could tell they’d really given up. They did operate 24 hours a day on Sky and Virgin, but the evening schedule had little to no difference than the daytime schedule.