27-03-2024, 09:02 PM
A bit secretly made a few days ago with an app update, and previewed in the promos of the Taylor Swift concert film late last month, but with the official announcement of the integration of Hulu content into the platform (now with watchlists and recommendations), plus the upcoming merger with Star+ in Latin America, Disney+ has officially launched a modified branding scheme with a new colour hue, aurora (in reference to the Sleeping Beauty character and aurora borealis), which is formed from the Disney corporate blue and the Hulu green. There is also new typography, with the modified version of FF Real Text Pro replaced by Articulat CF.
Also in the list of changes, there is a new Disney+ moving logo/curtain raiser for originals and app launches, reportedly designed by Loyalkaspar, and featuring a new sonic logo from Ludwig Göransson (who has done a fair amount of work for the company’s movie franchises, including Star Wars and Marvel Cinematic Universe films), plus a new animation. The Disney+ sonic cue used in all visual communication remains in use.
variety.com
As for the interface, there is little change, just a font swap from Avenir to the Disney corporate font, InspireTWDC, used mainly for company communications and other Disney-branded content.
variety.com
variety.com
Also in the list of changes, there is a new Disney+ moving logo/curtain raiser for originals and app launches, reportedly designed by Loyalkaspar, and featuring a new sonic logo from Ludwig Göransson (who has done a fair amount of work for the company’s movie franchises, including Star Wars and Marvel Cinematic Universe films), plus a new animation. The Disney+ sonic cue used in all visual communication remains in use.
variety.com
As for the interface, there is little change, just a font swap from Avenir to the Disney corporate font, InspireTWDC, used mainly for company communications and other Disney-branded content.
variety.com
variety.com
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