28-03-2024, 08:37 AM
Surely the Star brand is a bit surplus to requirements now that Disney fully own Hulu? I mean, it was only invented (or rather, borrowed from the Indian company) as a brand that Disney+ could use for Hulu and other adult (I give that word it’s ordinary meaning!) content outside of the US because they didn’t fully own Hulu. It has, I think, fairly weak brand recognition outside of India - people would refer to shows being on Disney+ rather than Star.