28-03-2024, 05:12 PM
(28-03-2024, 08:37 AM)Rdd Wrote: Surely the Star brand is a bit surplus to requirements now that Disney fully own Hulu? I mean, it was only invented (or rather, borrowed from the Indian company) as a brand that Disney+ could use for Hulu and other adult (I give that word it’s ordinary meaning!) content outside of the US because they didn’t fully own Hulu. It has, I think, fairly weak brand recognition outside of India - people would refer to shows being on Disney+ rather than Star.
The problem, to start, is that Disney+ is not a good name for a service that includes adult oriented tv series and (on Latin America) sports from ESPN.
They have a big branding issue and putting Hulu (which doesn`t have branding recognizion outside of USA) instead of Star won`t solve the problem. They should have went with a neutral name like WBD is doing with Max.