[Brekkie]

They're currently running a campaign based around that juxtaposition - the adult and violent content that you wouldn't expect from Disney+ bring available on Disney+. If you have a brand like that you use it and there is no sign at all including adult content has tarnished the brand at all, though that's part of the reason for the sub brands - though they feel pretty pointless within the app.


Meanwhile WBD leap from one disaster to the next. Disney utilised the value in their historic brands whilst WBD opted to rebrand their home box office service as something generic and bland with no brand value at all. If only they had a respected historic brand of their own which summed up their home box office offerings in say a catchy three letter acronym.