[thomalex]

The problem, to start, is that Disney+ is not a good name for a service that includes adult oriented tv series and (on Latin America) sports from ESPN.
They have a big branding issue and putting Hulu (which doesn`t have branding recognizion outside of USA) instead of Star won`t solve the problem. They should have went with a neutral name like WBD is doing with Max.

I with you on this one and have always thought this. Yes Disney is a huge brand but the logo immediately makes me think of cartoons rather than the broad range of content they have on there.

Would they be better pursuing the Hulu brand for the streaming service maybe?