[XIII]

I think some of the others stars already working on the programme or GMB are considered bigger names by ITV. Dermot, Ben and Alison all seem like bigger names. It doesn’t matter if Morning Live gets slightly bigger ratings either that audience won’t move with it as has been proven before.

The Morning Live audience is the BBC Breakfast audience. 

The fact ITV has a few options means that they don't have to look further afield but I'm sure they'll want to cast the net. 

I know I've banged on about Jake Humphrey but I think he'd be perfect for the show and having listened to the High Performance podcast, he's more than capable of handling more serious segments but he'd be good with the lighter segments. If he doesn't want to do it full time, they would be no harm for him to do a week's stint with Holly just to test the waters.