[LargelyALurker]

Capital Radio pulls in an average of 7.8 million listeners each week. Capital Breakfast most likely is a large chunk of that figure.

This Morning audience varies. Some as low as 500,000, or as high as one million viewers depending on the day, and who is hosting, and who is their guests.

Comparing weekly reach for a station versus average audience for a programme is rather apples and oranges. I do suspect more people hear Capital breakfast across a week that tune into This Morning, but it’s hard to do a like-for-like comparison.