[Brekkie]

They'll be more digging to come and Phil admitting to having previously lied about it means there is always a possibility some information is still being withheld but think the only way for all to move forward was for the full story to come out. 

There is still no evidence that anything illegal took place, and you have to suspect that if he lied to his execs, agent and family then he probably wasn't fully truthful with Holly either.

For the second time this week it's been demonstrated that it's not necessarily the deed that gets you into trouble, but the lying about it. 

Like the Home Secretary and her speeding ticket, if he'd not tried to cover it up it would have been far less of an issue

Although of course one keeps their job and the other gets held to a much higher level of accountability.

I think Holly proves an issue now. Since 2009, This Morning has been Phil and Holly - you see Holly on This Morning and you automatically think of Phil.

If ITV want to distance themselves from the whole affair, it's hard for me to see how they can do that if they opt for the 'business as usual' approach of keeping Holly and just pairing her with someone else.

I think it'll be an interesting few weeks and months ahead.

Worth remembering many people were as uncomfortable with the age-gap friendship he had with someone 20 years his junior. She's implicated now whether she likes it or not - for me there is no reason to assume she wasn't lied too as well. Even if she "knew" then it's somewhat double standards that many people calling for her to go over the issue are also praising Eamonn. Personally I've little time for people coming out of the woodwork to kick a man when he's down.

As you say though regardless of what Holly did nd didn't know the association is there. Is it fair though to expect her to step down as a result - I don't recall people saying that of Dec when Ant had his troubles, and Dec stood by his mate when he was down on his luck due to his own stupidity rather than disassociated himself from it.


As for the show - long term it'll likely be fine. Short term and I think the immediate short term may be the problem, especially if execs have questions to answer. I'd imagine ITV will have to launch a formal investigation too.