[JamesWorldNews]

As I mentioned on the other thread before it was closed, ITV should (must) seize this unfortunate opportunity to revamp the brand and format of the programme.

Although I keep reading that the This Morning brand is bigger than the stars who present it, the imminent enforced summer break would give a chance for some remodeling and refreshing.

Undoubtedly This Morning will continue (I’d love it to be pan-regional for each of the 5 days, as mentioned previously), but a whole new look may be necessary to move in a forward direction. And a personal opinion aside from media and other speculation ok here, I don’t see Holly being part of the new show after the summer. I honestly don’t.

If the rumourmill is to be believed at even 10% of the speculation, This Morning may also have a new Editorial team by September. They will have to salvage the successful elements of the current format, adding enough new zest to wash away the current scandal.

ITV and This Morning will go on for a long time, but the latter not without some serious adjustments.

FWIW, and without knowing all the facts, I wish Phillip well. The guy has lost everything, whatever one may think of him, and I hope he eventually finds peace in his life somewhere.