27-05-2023, 12:46 PM
Here we go again, axing rumours. The show will not be axed. It's a huge part of their schedules, what will they fill it with? Two more hours of The Chase? Increase Loose Women and Lorraine by an extra hour each?
Everyone who says This Morning is going to be axed has no idea how daytime television is run on ITV - pulls in decent viewers, and generates decent ad revenue at that time of day - also it's live, whereas BBC One fill up their mid morning schedule with recorded programmes.
I think there is a campaign in the press to get ITV to axe the show. It won't work.
Everyone who says This Morning is going to be axed has no idea how daytime television is run on ITV - pulls in decent viewers, and generates decent ad revenue at that time of day - also it's live, whereas BBC One fill up their mid morning schedule with recorded programmes.
I think there is a campaign in the press to get ITV to axe the show. It won't work.