[Parsons]

Holly Willoughby has been damaged by this, it will be interesting to see if in time she comes clean about what this so-called “rift” was all about.

But what a mess. I really liked Schofield, obviously some of this affection due to nostalgia, watching him in the broom cupboard and on going live, and hats off to him, he was a pro and good at what he did.

This Morning will have to go through some sort of renewal, the whole brand now feels dirty. It’s not great that this has been bumbling in the papers for weeks, that’s really not good and it reflects pretty poorly on the broadcaster as a whole.

I do wonder, I’m a year or so under what capacity Phil might return to our screens? Suppose he had built up enough cash to not need to work, but going from quite a stressful job to nothing won’t be easy.