[Jon]

Let’s face it, if they axed This Morning. It would just be replaced with the same programme in all but name, even if the producers change viewers would see it as such.

Agree, I was basically going to say just this. 

Whether they separated it out into a few shows or move a gameshow or 2 and establish a 2-4pm show or whatever… it’s basically going to “This Morning” in format. 

I do wonder if moving Holly to her own branded show like Lorraine is a solution for her

Well Holly is more intrinsically linked to the Phil situation than the programme brand as a whole is. The best thing for her to do is wait for it to blow over remaining in the role.  If she quit for example, she’d have to reestablish herself again.