[Blubatt]

A full on axing does seem a bit drastic, especially considering Newsnight - which is probably the most comparable situation, though arguably much worse - managed to get through it. But even if they do go the whole hog, as others have said, it'll be a News of the World -> Sun on Sunday-style chop. Ultimately, that's a large chunk of the schedule and this kind of TV is fairly cheap and popular enough - a similar show with a clean brand is much easier than developing new formats which might not work.

I don't think even a NOTW-> SOS chop would work tbh. GMTV to Daybreak failed, and all that really was was a name change. Plus, This Morning as a show has been, rightfully so, bigger than the duo presenting it. If it wasn't, they might as well have cancelled when Richard and Judy left for Channel 4. 

ITV should give This Morning a soft reboot for Autumn. Change up the set, new titles, and a new host alongside Holly.