[Jon]

Wouldnt that be exactly what ITV would want? The brand is tarnished beyond repair and there'd be a simple way to end it using many of the same team?

I don’t think it’s tarnished beyond repair, the brand is partly whoever presents it at the time.

I also disagree with those saying Holly should leave to save her career. Her best way to move on is staying on the show, that way I think she’ll be more likely to pick up primetime gigs in the future. If she quits This Morning now, her career would likely go the same way as Fern Britton or Anthea Turner.