[XIII]

They won’t axe This Morning

You’d either have all the existing on screen team hosting a new programme that is exactly the same meaning the people who think it’s tarnished would still think it’s tarnished, many of these aren’t viewers anyway

Or you start a new programme and deliberately don’t use any current hosts, so Dermot, Alison, Josie, all the chefs, contributors, experts etc are all out, and viewers complain as they liked many of those hosts

GMTV to Daybreak springs to mind - viewers were happy when Ben, Kate, Andrew, Penny etc all left.

Kate moved to Daybreak IIRC as Entertainment Editor then ended up hosting the programme for a while. I think ITV realised their mistake hence why Ben was asked to joined GMB. 

ITV's mistake with Daybreak was essentially trying to do The One Show in the morning whereas GMB was successful in crafting its own identity eventually.

Any replacement for This Morning would end up using a lot of the same people anyway because the pool of contributors, chefs etc is limited.