01-06-2023, 11:38 PM
(01-06-2023, 11:05 PM)Studio7 Wrote: I do think the name ‘This Morning’ should probably go. It’s damaged goods. Not that this precludes ITV from creating a new programme that is essentially the same thing under a different banner. (Just don’t let Martin Frizzell anywhere near it!)As I said the other day, I don't really see why This Morning is more damaged as a brand than Newsnight was, which is probably the most comparable situation of a long-running daily TV show becoming a news story. Newsnight was able to survive and its controversy was far more serious. Ditching the brand outright just seems like a bit of an overreaction.