[Brekkie]

I think it's more bad management than that. The England games weren't the competitive tender process they once were with Sky passing on them and ITV seemingly not being too agressive in retaining them (perhaps as you say not making money on them). C4's football ratings have generally been pretty decent though, even compared to ITV - though they've had some big match ups in the Nations League so far which won't be the case in the qualifiers when they start.