[tellyblues]

I did think at the time England games was a way of endearing Channel 4 of offering public service at the time there was talk of the government privatising the channel. The same with some the events they’ve sub-licensed off other broadcasters.

I guess it’ll also help Channel 4 when they start to make some of their own programmes too.

In the case of England games, not that much as whatever else is commissioned appeals to completely different audiences.