11-06-2023, 12:34 PM
For 18 hours of higher end reality TV it's probably at the top end at around £800k an hour. Toast TV pit their top advertising rate at around £20k per 30 seconds, so that would be running at a loss. Reality TV may be deemed cheaper and now pick up audiences later on streaming but it's not very repeatable on linear.
www.toasttv.co.uk .
www.toasttv.co.uk .