[Kim Wexler’s Ponytail]

I don't think that's really fair. Countdown was their first programme and they've always shown programmes that perhaps aren't on the bleeding edge of the alternative but still feel unmistakably Channel 4 or even just British (which is what those promos are pointing out). It's not even on the main channel, it's on More4 which skews older anyway. Maybe if it was on at a classic C4 time like Fridays at 10pm you'd have a point, but it's not.

I thought of 'Altogether Different' when I saw an ad for 'Air Fryers; are they worth it?' (with Denise Van Outen).