[Brekkie]

Commercially strong shows have always been important to C4 and generally when they're commercially strong their PSB slate, and risk taking, is also strong too. That was lost a bit towards the end of their Big Brother days with criticism perhaps not acknowledging one could fund the other and they limped on a bit in the years after.

There are signs it is there again but not to the extent it once was and overall bland middle of the road programme dominates the bulk of the schedule, but that's the case on all channels now too.