[JMT1985]

This press release was a great example of PR spin - really Sir Humphrey Appleby from Yes Minister would have been proud of how they managed to turn failure into a feeling of a fresh new start.

An example of a Sir Humphrey Appleby inspired PR nonsense was the following:

"“While getting ourselves into the right shape for the future is without doubt the right action to take, it does involve making difficult decisions. I am very sad that some of our excellent colleagues will lose their jobs because of the changes ahead. But the reality of the rapid downshift in the UK economy and advertising market demand that we must change structurally"

I am also interested in this wish on their list of "Doubling the number of members of Channel 4+, the ad-free tier, by 2030" - nice statement, but nowhere did they say how they will achieve this goal.

And then came the hit in the stomach when at last they revealed the job cuts - I do agree that their London base is a complete waste of money - their Horseferry Road offices has no studios, and it is a huge building, which is not needed any more - just look at ITV, moving out of their tower block HQ of The London Studios and now renting space at the Television Centre's White City office block and a smaller office area in London.