29-01-2024, 08:01 PM
Nothing unexpected there but not convinced the people in charge really grasp the companies strength. Nobody is fooled by the "digital first" narrative anymore which always cones with PSB job cuts.
The main pledge seems to be to double the C4+ users, a crowded market where they're already doing so bad even if they double the audience they'll still be doing bad.
Always felt though they axed the All4 brand because it was promoted as "all for free, forever" and to grow C4+ they needed to abandon that pledge.
The main pledge seems to be to double the C4+ users, a crowded market where they're already doing so bad even if they double the audience they'll still be doing bad.
Always felt though they axed the All4 brand because it was promoted as "all for free, forever" and to grow C4+ they needed to abandon that pledge.