29-01-2024, 08:42 PM
It’s a baffling strategy believing people will pay a legacy FTA broadcaster a monthly fee to watch without adverts. You watch Channel 4, you expect adverts. It didn’t work for ITV Hub+, at least now with ITVX Premium combining BritBox you’re getting more for the fee you’re paying. Surely marketing themselves as the UK’s biggest free streaming service is enough of a selling point? It will be interesting to see if any other programmes will be dropped or cut back even further. I’m surprised Hollyoaks is still a thing, even with a ‘digital first’ strategy.