[Brekkie]

Exactly this. What Channel 4 need is the lowest barrier to entry possible, and a number of hit shows that draw people to their app.

Feels like they really missed the boat on this and ITVX have basically got in first when it comes to the linear services. Agree they need more content that adds value - not sure what's happening to the Liongate+ content when they close but their content would fit well.


In terms of axed products have to wonder where 4Radio would be now if that had gone ahead given the huge growth in commercial radio over the last decade. Feels like short term savings 15 odd years ago cut off a future revenue stream.