[tellyblues]

Series 1 of Big Boys was shown on Thursdays so it was given a chance but viewing figures dropped off, although it's OK that people didn't like it enough to keep watching.

I'm not sure that Channel 4's other shows would act as great publicity for it as they attract different audiences, which was the point I was trying to make before, and it won't appeal to everyone (despite what its writer claims). Other channels can get away with showing perhaps seen as niche content because they can soften the blow of poor ratings with the performance of other shows but C4 can't and as a channel which isn't exactly the go-to option nowadays and where cross-promotion of programming is more crucial, if they have to make shows like Big Boys and for them to be popular then the current schedule isn't helping. But how long do they give new pre-watershed shows of a similar target audience and would they even succeed? Just to point out, doing this wouldn't mean C4 would be exclusive to young people.