07-07-2023, 07:14 AM
One thing I have always wondered about ITV region branding is why ITV hasn't considered licensing the ITV1 brand to STV/UTV to make it a national brand. Surely, it wouldn't be too difficult to have a voiceover say something like "This is ITV1 via STV" or "This is ITV1 via UTV" on idents, etc., would it?