[Stuart]

Whereas the much loved 2s (and smokey globe 1) were famously tucked away, would you say?

I actually really liked the ITV cube idents with the 'big 1', as they were a welcome relief from:

[*] those dreadful celeb idents (which obviously someone came up with during a boozy lunch where they managed to buy everyone else enough drinks to go along with at the time)
[*]and also the later ones with just 4 cubes sliding into place.


The only problem with the later cube idents is that if you make a big thing about a numeral for your main channel, don't keep tinkering with it, making it smaller, then getting rid of it and then resurrecting it.

It smacks of the worst type of mangled marketing and brand planning.

youtu.be 
Source: YouTube