[scottishtv]

They did indeed add in idents involving their own celebrities though. These were used exclusively in the latter years of the package before the merger of Scottish and Grampian.

I remember these idents. The issue was that the 'local celebrities' were just the people from North Tonight/Scotland Today.  It was always a bit baffling to see political editor Bernard Ponsonby sat in a chair staring at you before a Sunday night drama, or "that guy that reads the sport" grinning into the camera before Coronation Street.

If you didn't watch the local news, you'd have no idea who many of them were.

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Source: dragonarchive on YouTube

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I actually really liked the ITV cube idents with the 'big 1', as they were a welcome relief </snip>

I thought these ITV1 idents were quite innovative at the time, especially the Now and Later version that would form up into the logo.

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Looking back though, it does seem a little stilted including the clips in the middle: "That's soap characters shouting at each other, tonight on ITV1!"

(Source: thisisfivefortvworld on YouTube)