[bilky asko]

But I'm not basing anything solely on a font, or a generic 'COMPANY NAME' sign in the background. 

The design of the studio in the visualisation is self-evidently based on the international versions of the show; this is surely beyond dispute (?!). Therefore, the font used is obviously intended to be the global MasterChef logo. The visualisation shows the same application of the wordmark -- prominently splashed across the centre of the front workstation -- as seen in international versions. 

The font doesn't match the International logo (look at the M). I wouldn't read that much into it. It's a placeholder.

[LDN]

Nice to see the global sans serif MasterChef wordmark is also in use on the BBC MasterChef site... 



...but I can't help wondering when the old BBC One logo will finally be replaced on BBC Programmes microsites.

[cando]

For the 2011 series, which was Australian inspired they also did "Audition" rounds to win a MC apron and a place in the kitchen .
I think the Australian have long abandoned those.

It did give the classic dish of a "deconstructed trifle"
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