[LDN]

Like many others here, I'm a big fan of the new studio; I think they've done a lovely job there, and while there are perhaps a couple of aspects that could do with tweaking, I'm sure things will improve as they settle into their new home over the coming weeks. 

Disappointed, but not surprised, to hear the same dreadful Breakfast theme music living on for another generation. It's a matter of taste, I know, but I think it's a ghastly, jingly nightmare with the sole redeeming quality that it's over quickly. 

The new branding is as unremarkable as I expected. The BBC's obsession with circles continues, with these facile motion graphics:
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The more I look at that simplistic animation, the more childish and unsophisticated it feels. 

I think the colours used in the new branding are quite nice...
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...but the design itself is just so frickin' basic. Unlike the distinctive 'pulses', departure board-style scrolling placenames, cats cradle etc, there is nothing in this design that immediately says 'BBC'. Like all other recent BBC News design efforts, it looks like they've taken a free generic design template and just slapped their logo on it. 

Anyway, a few more gifs... 

Story wipe on the in-vision display -- but what's with the weird curved cut-outs above and below the photo? It makes it look like a windscreen wiper has wiped away the grime of the Breakfast branding to reveal HRH's photo underneath... 😄
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Not sure if anyone spotted or mentioned this earlier -- a new contact info super, with Twitter and WhatsApp logos, and a QR code, and its own unique style of animation that doesn't match anything else currently on BBC News... 
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For the sake of my sanity, I'm going to try not to read too much into a new circular style of lower-third design being introduced at a time when BBC News is obsessed with circles... 🤔

...but I wouldn't be at all surprised if the next major update to the lower thirds (whenever the hell that's coming) eventually follows a similarly circular path. Joy. 

And finally... a couple of people were asking earlier if the colour of the BBC Breakfast dog/identifier had been changed. For no obvious reason, it certainly has:
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No longer orange; now more of a... deep salmon? 


I've also just decided that 'A Deep Salmon' will be the name of my autobiography.