[LDN]

This is very curious. 

The 0800 titles were significantly different -- in animation, and in the colours used -- from the other new Breakfast title sequence shown today. 

ibb.co 


[*]There's no blue disc -- indeed, there's no blue at all.
[*]The animation is still pretty basic, but the shapes intersect in (very!) slightly more interesting and dynamic ways (compared with the simple blue-disc-traces-outline-of-orange-disc animation in the other titles).
[*]For example, in these titles, look at how the large disc sweeps across the top of the screen (looking almost like a giant hazy sun floating across the cityscape); compared with the 'regular' titles in which a smaller disc appears towards the centre of the screen and doesn't move at all).
[*]The final logo formation highlights the Breakfast logo within a translucent white disc, fading out at the bottom.
[*]There are much deeper oranges fading into rich red hues -- a much clearer visual link to the wider BBC News brand.


But what I find most interesting in these titles is the small flash of purple tones that briefly appears at the bottom. Remember those rumours of a new look for Breakfast featuring red and purple...? 

These titles are so different in style to everything else we've seen today -- particularly in the absence of blue and the prominence of red -- that I'm struggling to see how they fit into the new look.

In fact, I can't help but wonder if a slightly different look was originally designed for the new Breakfast, which was then changed in favour of the look we see now, with the more basic motion graphics, and very prominent blue elements that are missing here.

This is pure speculation based on observation, but the fact that these titles differ in key areas from the rest of the new look introduced today, coupled with the fact that they feature the hints of purple that were rumoured months ago, makes me suspect that these titles could be from an older revision of Breakfast's new look that was ultimately binned.