[cando]

Compared to the warmth and bite-size segments of the US morning shows, it definitely feels dry to me and not my (morning) cup of tea. 

It's not just Breakfast - I do think length and tone of segments is an issue for UK breakfast TV in general. For example, the long and confrontational political interviews and debates on Good Morning Britain. 

I appreciate this is all just my personal preference though and there's clearly a market for this kind of content.

Well since GMB became less American and introduced more culture war debates it has increased its ratings.