[Andrew]

It’s probably high because most people default to 101/lose their remote and leave it on in the background whilst rushing around and getting the kids ready go to school.

I bet if you asked people when they arrived at work what they saw on Breakfast that morning many wouldn’t remember

I expect many wouldn’t say ‘I really liked that long winded 15 minute item, had it been 3 five minute items I would have switched off’

In my opinion, content and pacing wise neither of the main two are at their peak - Breakfast always just falls back on its ratings and doesn’t ever do anything different, and GMB still thinks it’s in the Piers Morgan format with them desperate for viral moments with confrontational interviews