[Brekkie]

I suspect Breakfast's audience trends quite a bit older and has a sizeable audience who can watch it for longer, rather than just have it on in the background as they're getting ready for work and the kids ready for school. Frankly it probably makes little difference to ratings whether they have one 15 minute feature or three 5 minute features - they're essentially just filler between the key format points of headlines, weather, regional news and for those interested the business and sport bulletins.