[Spencer]

Anyhow, this revamp seems to have bought out the critics over the last couple of days - seen very little criticism of the shows content over the years but now it has a new look which finally makes it feel fresh, modern and flagship it seems everything else is wrong with it.   I though good branding usually papered over such cracks but perhaps the opposite is true - if the branding is strong you begin looking at other weaknesses.

As Mark says, a lot of us who don’t watch Breakfast very often have been watching rather more closely over the past week because of the revamp, so opinions on the format of the show are obviously going to surface at this time.

I also think it’s wrong to say there’s been little criticism over the years. I’ve certainly seen comments on this forum’s predecessors over the years about how dry and slow the programme is. With a renewed focus on Breakfast at this point, it’s inevitable the point is going to be debated with greater intensity.

I take your point though, that a bright, fresh look does create a sharp contrast with a plodding, stodgy, tired format.