[Lec_Ver16]

There are other large news organisations around the world (CNN, AJE, even Fox etc) who manage to have a consistent pres.

The problem here is that there are so many 'fingers in the pie' that there is nothing left of the pie that you would ever really want to eat.

It's just seems like a mangled mess of "this is what I did today, do you like it?"

Well, CNN and Fox are not great examples of constitent presentation. Every programme does their own thing and their own music. The only "standard" are the on-screen graphics. Not even the new CNN on-air logo is consistent with the rest of the pres.

Like it was said, BBC needs to contact an external agency to do a rebrand. I don`t understand why BBC One and Two -and even BBC Sport- have had this kind of effort, but BBC News didn`t.