[Spencer]

To be fair, I would think that the new logo is deliberately similar enough to make sure that the average 'Joe/Josie Public' can't tell much difference walking past a BBC building or seeing one on screen in the background.

Most of the change they will have noticed (if at all) is with the on-screen pres and other media identity.

It's not like when ITV changed their corporate logo in 2013 to something so drastically different, and went about immediately covering up the former logo on all their buildings to reinforce the new identity.

Yes, it looks somewhat sloppy with this haphazard approach, but they don't want to set off the DM brigade who will latch on to what they'll call unnecessary expenditure.

If they really are bothered about what the Daily Mail might print, surely stringing out the rollout into what could amount to dozens of potential stories across several years is worse than doing it all at once which would result in just one story.