[DTV]

If they really are bothered about what the Daily Mail might print, surely stringing out the rollout into what could amount to dozens of potential stories across several years is worse than doing it all at once which would result in just one story.

Plus, the obvious answer to 'we are having to make our new logo so reasonably similar to our old one to avoid looking like we're spending money changing it' is to not change it. That is, in fact, the cheaper option there.