[ViridianFan]

The reason was that in the long term, using a logo which has your own font is cheaper than licensing the commercial use of Gill Sans.

Yes, the old logo was fine, which is why the difference is barely susceptible to many people. They took the opportunity to change all the surrounding pres, which hopefully most people have noticed, not just us geeks.

Some of us had being discussed in the chameleon thread. The BBC held the rights to the logo and the letters were a modified form of Gill Sans so it isn’t be cheaper.