[Brekkie]

My problem with the new logo is that objectively, from a design point of view, it’s a worse logo. It works less well when scaled down, the visual alignment of the Bs is poor making them look too far to the left, and the wider gaps between the blocks no longer complement the weight of the strokes of the letters.

Looking back at the Gill Sans logo, it just feels so much better designed, coherent, and sophisticated, and it’s clear a lot more thought went into it.

I’m not some kind of change resistant Luddite who looks at the past with rose tinted specs. I welcome change, but only if it’s change for the better, and this really isn’t. But hey, we are where we are, so I should probably try and get over it.

Hated the new one at first but now we're used to it to me the Gills Sans version looks worse and worse everytime I see it.