[Roger Darthwell]

The reason was that in the long term, using a logo which has your own font is cheaper than licensing the commercial use of Gill Sans.

Yes, the old logo was fine, which is why the difference is barely susceptible to many people. They took the opportunity to change all the surrounding pres, which hopefully most people have noticed, not just us geeks.

It really makes me wonder how much money the BBC has actually saved with all of this endeavour......but I digress