[Matrix]

Indeed you are right, I swear I saw a video on Twitter of the 97 BBC logo animated by mistake and it looked brilliant to me!

Yes, I also remember seeing this and can't now find it - but it did look good. 

At think, for me, at the most simple of design levels the new logo fails in being legible. The old Gills inspired type did fill the blocks but crucially was also visible in its smallest form. I really do struggle at times with the new one to make out the lettering (incidentally this was a key consideration in the original 1990s rebrand which moved from slanted lettering to the boxed form). 

We are where we are though. I suspect part of the reason for heal dragging as been the internal dismay at seeing the new logo (despite its more active form) and a belief that it's possibly not going to last all that long.