[ViridianFan]

I think with bbc reith being designed for readability it has more of a generic feel. It does help that it’s brought back so many of the faults that the 1997 logo had been designed to correct. It’s also very hard to read when small. The logo animating is so small it doesn’t seem worth the cost especially when you think the only place it animates is on screen but it won’t on books, magazines, buildings or when displayed on sounds on my smart display. 

In relation to the old logo animating. remember it being at the start of the Top of the Pops titles. It was sort of animate in BBC Arabic 2007 graphics with all the three blocks coming together. They were also animated in the 2013 “Where Next” at the very end. Id argue that how the were animated there was much more interesting than the little bounce they do now