26-08-2022, 11:54 AM
I'm not sure I've seen it on screen in a while, but have they updated the BBC logo on the front of NBH yet?
Honestly think that is the biggest testament to how mismanaged the rebrand has been. Not just in comparison to the swift execution of the 1997 rebrand (where the signage on TVC was changed very quickly), but the fact that the main iteration of the BBC logo - the one that is used in library pictures to illustrate pretty much every BBC related story by other media outlets - was not one of the first things to get changed (I'm obviously sure that other outlets would still use older images, but you've got to at least give them the option to get it right).
Honestly think that is the biggest testament to how mismanaged the rebrand has been. Not just in comparison to the swift execution of the 1997 rebrand (where the signage on TVC was changed very quickly), but the fact that the main iteration of the BBC logo - the one that is used in library pictures to illustrate pretty much every BBC related story by other media outlets - was not one of the first things to get changed (I'm obviously sure that other outlets would still use older images, but you've got to at least give them the option to get it right).