30-01-2023, 03:12 PM
(30-01-2023, 11:39 AM)DTV Wrote:(30-01-2023, 09:37 AM)Stooky Bill Wrote: It's the advantage they have of changing the logo to one that's not really that different to the old one. They can get away with having the old one present more than they could if it was a more radical changeBut then this is just further evidence in the 'this rebrand was totally unnecessary' column. Indeed, the original plans for the Reith rollout specifically involved retaining the 1997 logo due to the unnecessary costs in replacing a logo that was fine as is. The decision for the newer logo was impulsively taken rather late in the process - which in itself is rather indicative about a lot of this rebrand.
The only reason I can see for it to have changed is so it can be animated, I'm not sure the older one would have been able to spring around quite do much. The letters are too big in proportion to the squares