01-02-2023, 12:39 PM
(31-01-2023, 03:57 PM)Jon Wrote: I think you’re over estimating people’s ability to tell the difference. These things all seem like bad management of implementing the new brand rather some kind of protest about the new branding.
(31-01-2023, 06:36 PM)MFTJA Wrote: Many people don't have access to all the new logos. It's much less about the fact that they may not like them and simply that they don't care. An average BBC News journalist writing an article will not want to waste time searching for a new logo that most people won't even notice.I agree that the rollout has been terrible with no guidelines or templates for the non-graphically inclined to make something using the brand correctly but I do feel like it's not being used simply because it doesn't look right. No, there's no protest but I never said there was, only that it's confusing hence the reluctance to use it, nobody seems sure if they're using the proper logo. That there's so little to support users of the brand besides a logo file doesn't help with that aspect but that's all conjecture of course.
Also it's a terrible logo in my eyes, you don't need to be too much of an aesthete to feel like it's not right.