09-02-2023, 07:46 AM
(09-02-2023, 02:12 AM)Steve in Pudsey Wrote: There's an argument that if the circumstances were different they might have chosen to be bolder with the new logo rather than going for a very similar replacement, doing it this way let's them do more of a phased change and update things when they need to be updated to keep costs down.Exactly, like how there are some aspects an old logo could be still visible. Like in the teletext systems of some broadcasters. Besides, there ae still some who may not embrace the current logo fully and completely. I feel like it's this year that the new logo would be put in full main view, noting that BBC News's rebrand and merger is coming this year.
My (public sector) employer has done exactly the same thing, changing the logo three times over the last 15 years, each one being an evolution of the last. If you know where to look you'll still see signage from three versions ago around the place, and the original version refuses to die on external web content and on documents that staff who are not contacted with Marketing produce.
(08-02-2023, 06:16 PM)Worzel Wrote: All reminds me of this... youtu.be
I have seen that video everywhere, and while yes, it is brilliant, showing that in the face of this ongoing rebrand has turned into a cliche now.
"Please stand by for further details, as we return you now to your regularly scheduled program. Hopefully."